IPL Twenty20 finds an editorial space in the Newyork times and the buzz of cricket is doing its round in America too through the cricket newest and fast awatar of Twenty20.
Tunku Varadarajan, a professor at New York University’s Stern School of Business and a fellow at Stanford’s Hoover institution writes about IPL and india's outsourcing of cheerleaders. He terms this phenomenon as the reverse offshoring sarcastically through the following lines:
Yet how paradoxical it is, and how delightful, that Bangalore, a city that has leapt to global prominence on the back of work outsourced by America, is now itself outsourcing from America — outsourcing glamour, no less.
He also suspects about how the moral teachers would find an opportunity in this and would oppose all such things. Although, I do not want to indulge myself on the appropriateness of cheerleaders for a Twenty20 game in India, I do agree with what Professor Tunku has to say about the cultural changes observed in india in its recent past:
With the Redskins cheerleaders on Indian soil, one can safely declare that the British cultural influence in India has been entirely replaced by an American one, cricket notwithstanding. India’s relationship with the United States — economic, strategic, diasporic and cultural — is now its primary external alliance, with a complex nuclear deal at one end of the spectrum and 12 cheerleaders and two choreographers at the other.
Click HERE to access the complete editorial।
This has also been published in www.cricweed.com
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